Atomic Otter Marketing FAQ

Find answers to frequently asked questions about Atomic Otter Marketing

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What is Atomic Otter Marketing?

Atomic Otter Marketing is a small, boutique agency that specializes in full-service B2B and B2C email marketing for small businesses and startups.

What is email marketing?

 Great question!  We think Mailchimp sums it up the best:

Email Marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails.

Can I use my own email marketing software?

This is determined on a case-by-case basis, depending on a variety of factors to consider, including automation, segmentation, reporting, liability, and system capabilities. By default, we use Mailchimp & Co. to simplify things for both parties.

Will you provide an email list?

To work with Atomic Otter, you must provide your own list of opted-in subscribers. Moreover, we take an active role in preventing SPAM and supporting best practices that keep us compliant and improve deliverability.

We require your list(s) to be cleaned on an annual basis (at a minimum) and are more than happy to assist you with that. Because good hygiene keeps everyone safe and squeaky clean.

Can we use our existing email template designs in our campaigns?

Yes! We will happily incorporate any of your branded templates, assets, and materials into your campaigns. We are brand nerds and love consistency.

Can we make changes to content before emails are sent

Of course! We will always send you proofs that require your approval. We ask that you limit changes to two revisions, which are included in each email.

What is your pricing model?

We analyze the needs of each of our clients individually and provide a strategy and an estimate for each campaign. We do not charge by the hour, nor do we sell packages. Instead, we work on an upfront retainer based on the level of services needed and the scope of work. This model works well for both the agency and the client, as email marketing is rarely a one-off service, but an ongoing relationship between Atomic Otter, your business, and your customers.

Do you provide digital marketing services, other than email marketing?

Yes, we do! In addition to Email & SMS marketing, we are marketing consultants who can help with strategy, planning, branding, multichannel campaigns, and more.

If you need other services, such as PPC, web design, SEO, or UX/UI, we’ve got you covered! We can connect you with one of our trusted referral partners to create a collaborative environment for you to achieve all of your marketing goals.

Do you work with B2B or B2C companies?

Both! In addition to helping  B2B and B2C grow their businesses, we also support Nonprofits, Lifestyle companies, and Educational Institutions.

Which email marketing services do you provide?

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 Find out how Atomic Otter can help grow your business today.